Best Buy will be hosting a midnight release for 350 of it's U.S. locations for the release of the PlayStation VR headset. October 13th 12:01 A.M., consumers on the East coast will go to an approved Best Buy for the midnight release, and West coast will be able to receive theirs October 12th at 9:00 P.M.
To find out if your Best Buy (or one near you) is participating in the event, check out the listing here. The list seems a bit random as far as locations as I don't have any in my city of Indianapolis (which is the state capital and largest city in Indiana) yet, some small surrounding towns will have them.
Is your city on the list?