Since its release back in July 2016, Pokemon Go just saw its highest active player base ever, according to a new market analysis firm SuperData, who reported that the game was able to earn an estimate of $104 million in May, a 174% increase from the previous year.
According to SuperData, Niantic’s dedication to the game with constant updates, and adding features such as trading and introducing more Pokemon types have all contributed to the game’s continuing success. Moreover, the upcoming release of two new titles, Pokemon Let’s Go Pikachu and Eevee for the Switch, which can interact with Pokemon Go may have contributed to the continuous patronage for the mobile game.
Moving forward, Pokemon Go is nearing its second year anniversary with three upcoming real-life events to commemorate the milestone. The events will take place in Dortmund, Germany this weekend, in Chicago, US this July, and lastly, in the franchise’s home country of Japan this August. If you’re unable to make it in those locations, Pokemon Go will have in-game activities related to those events for players worldwide.
The recent milestone and numerous events lined up for the mobile game is a testament that people still play Pokemon Go.