Ever since Apple introduced Siri back in 2011, several other tech companies followed suit with Amazon’s Alexa, and Microsoft’s Cortana. Now, the gaming community, well for Canada as for now, will soon be able to use the services of a vitual assistant, geared towards gamers, in the form of Ubisoft’s Sam.

Sam, which will be accessed via the company’s Ubisoft Club mobile app, will have the ability to answer basic Ubisoft games related queries through text or voice, just as you can ask Siri on whether you should bring an umbrella today. Ubisoft’s very own virtual assistant will share information regarding various Ubisoft games and can answer questions and requests related to those games. For example, players can ask Sam on Far Cry’s release date, or watch trailers of several Ubisoft games such as Assassin’s Creed IV: Black Flag. 

Furthermore, Sam can also provide players a summary of play stats, including hours of play, and can even ask Sam on what games your friends are currently playing. If you’re having trouble scheduling a game session with friends, Sam is also there to help by notifying you once a friend has accepted your invitation to play. 

Lastly, Sam is also committed to help you improve your performance in game. In an example given by Ubisoft, if you’re an avid Rainbow Six Siege player, Sam will analyze your in-game behavior and will suggest several tips, and most impressive of all, it can suggest helpful content like YouTube videos to help you get even better. 

For now, the beta for Sam is now available on iOS and Android devices n Canada. This first public test aims to gauge the app’s accuracy and responsiveness, and will also give Ubisoft the opportunity to promote Sam’s ties with your Ubisoft Club account, most specifically the Daily Login feature, which will be summarized to you by Sam once you log into the app. 

What do you think of Ubisoft’s Sam? Will gamers benefit from a virtual assistant?