Electronic Arts Inc. is giving fans all over many different options to celebrate the biggest game of the 2023 NFL season. Madden NFL 23 will be very present this week as fans, athletes, and even brands use the most authentic NFL experience to express their fandom. Fans can tune in and interact directly with EA SPORTS online with the reveal of the official Madden NFL 23 Super Bowl LVII prediction ending with a final score of 31-17 in favor of the Philadelphia Eagles!

There are a number of different events going on in Madden NFL 23 to allow the fans to interact. You can watch the game-changing impact of the FieldSENSE™ gameplay system. The title uses this mechanic to predict Jalen Hurts leading the Eagles to their second Super Bowl victory with an MVP-worthy performance. Fans can watch the whole story in this new video featuring Chad 'Ochochinco' Johnson below.

Starting on February 6th, fans were able to watch the two biggest Madden NFL 23 players compete for the championship in the finale of the Ultimate Madden Bowl presented by PlayStation. The Championship series aired on Madden NFL Twitch and YouTube, with the winner taking home a whopping $250,000 of the $1 million prize pool.

Then on February 7th, players were able to engage with a program on the Ultimate Team program, made especially for Black History Month, that will shine the light on the impact that Black players in the NFL like Warrick Dunn, Anquan Boldin, Cameron Jordan, Shaquille Leonard, and Will Gholston, who excelled on and off the field, have had on the sport.

Yesterday, February 8th, EA Sports, Microsoft, Nike, Dick's Sporting Goods, and the Arizona Cardinals came together with the Phoenix Union High School district at Camelback High School in celebration of youth sports and the passion for the sport of Football in the Hispanic and Latino communities. The event featured a keynote address from NFL Hall of Famer Tony Gonzalez, who brought the official unveiling of refurbishments to the Camelback Field House. Then to add to the excitement, students at the high school will compete in challenges inspired by the NFL to receive their very own Madden NFL 23 rating.

Now, today, February 9th, Madden NFL 23 will bring even more content in the form of new experiences during Season 3 of its live service. There will be a new Super Bowl program in Ultimate Team known as “The Big Game.” This new experience will highlight the journeys of the NFC and AFC Champions, the Philadelphia Eagles, and the Kansas City Chiefs, leading up to Super Bowl LVII bringing more champions, rewards, and more!

Next, on February 11th, the Madden NFL 23 x HBCU tournament finals show will be hosted by Micah Parsons, Linebacker of the Dallas Cowboys, Tiffany Greene, and XSET’s Chief Culter Officer and Co-Owner, Erin Ashley Simon. At 3pm EST, the HBCU finalists will compete for the Madden NFL 23 x HBCU title along with cash prizes and more.

From February 9th to the 11th, the reimagined Madden Cruiser encourages fans to “Play Like Mad” and truly experience a piece of Coach Madden’s legacy firsthand at the Super Bowl Experience Presented by Lowe's at the Phoenix Convention Center.