As part of the media blitz for the new Need for Speed Heat, the NFS Heat Studio app was created. The app allowed users to meticulously design their own unique car. Millions of rides were created using the app, and over 100,000 were selected to receiver a custom version of the launch trailer featuring their own vehicle design. Five lucky fans, though, had their car featured in the official trailer. That’s some clever marketing, there.

The trailer is full of high-speed races, white-knuckle chases, and super-tight spaces. Not to mention the crazy cool cars of the Need for Speed franchise. Buckle up, it’s going to be a thrilling ride.

Need for Speed Heat sends players to Palm City, a brand-new open world where street racers will compete in sanctioned events to earn Bank by day, and risk it all to build their Rep in underground races by night. Releasing November 8th on Xbox One, PlayStation 4 and PC, Need for Speed Heat offers players the ability to customize and upgrade a roster of over 120 cars, including the video game debut of the hybrid-electric performance car, Polestar 1.

If you’re behind the curve, then you need to get your car designed and get ready for the nighttime races.

Which car did you like the most in the trailer?