Get ready to celebrate the release of the highly anticipated MMO action role-playing game, Lost Ark by Amazon Games and SmileGate Entertainment. Amazon Games and Crown Channel have partnered up for Ark Week, a live event extravaganza running from February 5th through February 11th. During this week, viewers can tune in to Crown’s Twitch Channel for live entertainment featuring popular Crown Channel shows, which will include insights into the game, giveaways, Twitch drops, special guests, an epic virtual Twitch concert event with Grammy-nominated group, Run the Jewels, and more.

Ark Week will be hosted by popular on-air host and commentator, Lisa “LucyMae” Malambri and will premiere live shows featuring Lost Ark like Crown Channels original, LORE, which will explore the lore of Lost Ark and Fight Night where streamers Paul “ActionJaxon” and Chelsea “ChelseaBytes” Bytes will fight for glory in Lost Ark, along with fun trivia and giveaways to viewers. Throughout Ark Week, the event will also introduce gamers to brand new shows which are designed to highlight the game from different perspectives. Each day will concentrate on a different theme, from discussing the world of Lost Ark to a tournament-style bracket featuring pro-level content creators and, as an epic finale to the streamer-studded week, a special virtual concert dubbed “wwFest” (with Amazon Music) will close out Ark Week headlined by Run The Jewels, and other yet-to-be-announced musical performances.

Lost Ark is a free-to-play MMORPG that is set to release on PC via Steam at the end of Ark Week, February 11th. Of course, anticipating players can pre-purchase one of four founders packs, each packed with their own set of rewards. The main bonus from these founder packs is that they will all grant the user 3 days early access to the game, allowing players to start playing on February 8th!

Lastly, for Amazon Prime members, in addition to Ark Week, to celebrate the upcoming launch of Lost Ark, Prime Gaming will offer exclusive in-game content to Prime members starting in February, including a Battle Pack Item with a Crystaline Aura, Amethyst Shard Pack, and Battle Chest Bundle.