Gotta Go Fast With G FUEL and SONIC THE HEDGEHOG

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In a new collaboration that makes more sense than it really should, G FUEL is teaming up with Sega to start releasing Sonic the Hedgehog inspired energy drinks. The announced flavor is Peach Rings and will have a peach gummy inspired taste.

We’re ecstatic to partner with such an established energy drink company in the gaming community to bring Sonic’s Peach Rings to market. Sonic the Hedgehog has always been a character that embodies perseverance and endurance, which are qualities that are central to G FUEL’s product. We can’t wait for Sonic fans to enjoy it!
— Michael Cisneros, Manager of Licensing for SEGA of America
When I think about some of the classic icons in gaming, nothing comes to mind faster than Sonic the Hedgehog. That’s why we’re thrilled to team up with SEGA and introduce our fans to the winning combination of the world’s fastest hedgehog and the world’s best energy drink for gamers.
— G FUEL Founder and CEO, Cliff Morgan
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Sales of the Sonic x GFUEL 16 oz cans will begin on August 12 from the official GFUEL website. If you are looking for something a little more collectible to go with your Sonic GFUEL, a collectors edition set is also going to be released on August 19th. This set will include a special edition 16 oz Sonic shake cup and the Peach Rings drink in powdered form. This set is currently limited to the US and Canada.

So what do you all think about Sonic becoming an energy drink?