You're being called to "join the Andromeda initiative" in the new trailer for Mass Effect: Andromeda. Should you choose to answer the call, you'll follow this link to the Andromeda Initiative landing page which says this...
The Andromeda Initiative is currently seeking recruits. Registered recruits will be among the first contacted to receive critical mission information, special training opportunities, and will also be eligible for reward upon program completion. Orientation begins Nov. 7.
Essentially it looks like they're wanting you to sign up for the newsletter, and it looks like they'll be offering beta opportunities to people that do. If you're interested in all that...click here. Also check out that new trailer because it's pretty damn epic.
