The Crew Motorfest has always had to fight a little harder for attention in a genre dominated by heavyweight competitors, but ten seasons of free content updates is the kind of milestone that demands a second look. Ubisoft Ivory Tower isn't slowing down, it's actually sharpening the experience. Season 10 introduces a new three-month seasonal framework built around a more curated, focused structure, and it launches today across PlayStation 5, PS4, Xbox Series X|S, Xbox One, Steam Deck, and PC.
The creative centerpiece is The Motorfest Late Show, a first-of-its-kind playlist that reimagines car culture as a late-night talk show. Players step into the role of the show's official pilot, tackling challenges, trials, and side activities across a season-long run that drops four automotive-themed events each month including "Dolce Velocità," a tribute to iconic Italian brands. All 12 main events, 25 challenges, 10-plus feats, and three photo ops are completely free. Trackforge, the fan-favorite user-generated track editor, levels up with the Street and Touge kit that is rooted in the Japanese subculture of racing through tight, winding mountain roads, giving community creators the tools to design more diverse, culturally rich custom circuits. The Hawaii Grand Tour offers the longest challenge Motorfest has ever organized: a sweeping one-hour drive across the game's stunning Hawaiian open world for a shot at the Ferrari 250 GTO. And Season 10 revives Stories, the character-driven narrative format first introduced in The Crew 2, grounding racing challenges within actual storytelling as the first chapter kicks off with Kai's Garage. Eighteen new vehicles roll out across the season, headlined by the long-awaited arrival of French brand Alpine with the A110 R Ultime and the breathtaking Alpenglow Hy6 Concept, alongside the Delage D12 hypercar, a classic 1968 Fiat 500 F, and the iconic Chevrolet Corvette C1.
It may not always grab the biggest headlines next to other racing competitors, but ten seasons deep, The Crew Motorfest has quietly become one of the most generous and consistently evolving driving games on the market. If you haven't looked at it lately, Season 10 is the perfect on-ramp!
