For the first time ever, Coca-Cola has collaborated with a gaming company, Riot Games, to present a new flavor! This new limited-edition flavor from Coca-Cola Creations, the Coca-Cola Ultimate Zero Sugar, will provide fans and players the taste of experience points (+XP) and celebrate every player’s journey.
Accompanying the product’s release, in-game and digital experiences will bring the excitement of the Coca-Cola Ultimate Zero Sugar collaboration to players across the globe. Starting today, League of Legends players can unlock limited edition Ultimate emotes in-game through a series of missions:
Get 7 assists in a single game to earn the Ultimate Teamplay emote
Earn 12,000 gold in a single game to earn the Ultimate Gains emote
Win a game in under 20 minutes to earn the Ultimate Tempo emote
The first mission will go live in League of Legends on June 7 at 1 p.m. ET/10 a.m. PT and will be activated in order, as they're completed. The Ultimate emotes will be available to unlock until July 18 at 11:59 p.m. PT.
“We’re excited for players to taste the new +XP flavor, a unique and bespoke collaboration with Coca-Cola, a globally recognized brand loved by millions,” said David Mulhall, Head of Business Development and Partnerships at Riot Games. “They share many of the player-focused values we have at Riot, and we are honored to be the first gaming collaboration for Coca-Cola Creations.”
"This collaboration with Riot Games allows us to continue elevating the Coca-Cola Creations platform with a brand new flavor that reinforces our shared mission to put fans and players at the forefront of everything we do,” said Oana Vlad, Senior Director, Global Strategy at The Coca-Cola Company. “Coca-Cola Ultimate, our seventh Coca-Cola Creation, carries an astonishing design, unlocks the taste of +XP for players on their journey, and enhances their gameplay experience.”
Coca-Cola Ultimate Zero Sugar fuses the two iconic brands with a striking packaging design that features black and various shades of gold. The familiar Coca-Cola Creations logo is also complemented by a bespoke ‘Ultimate’ crest and energized with a magical blue Hextech glow. The design showcases a unique expression of the recognizable Coca-Cola Spencerian Script font, inspired by the Nexus Crystals in League of Legends.
Coca-Cola Ultimate Zero Sugar is available in select markets around the world, along with a full-sugar version that will be available in the US, Canada, and Mexico.
