EVOLVE Teasing Update With Countdown On Website

Turtle Rock, the developer of Monster hunting or hunted game EVOLVE is teasing something on their website. Eurogamer says there have been no hints as to what the announcement could be, other than a hashtag that reads #stageup.

I haven't heard anything from people who've bought Evolve way back when so I'm really curious as to what this update can be. "Stage Up" makes me think some competitive play but I'm not sure there's a big enough player base to justify that or how you would even make it happen. Any ideas? Well update you in a day when the countdown timer runs out.