Mattel Teams Up With MINECRAFT For Free DLC And Toy Line

Mattel Inc and Minecraft have announced a partnership that brings something for both collectors and returning players. This collaboration will see the launch of the new Minecraft Creator Series Camp Enderwood DLC Map, which is available for free now on the Minecraft Marketplace. It also introduces a host of new characters and a brand-new, immersive gameplay experience, with the free map full of unique mini-games to play.

Visitors to Camp Enderwood can try their hands at activities such as marshmallow roasting, arts and crafts, horseback riding, archery, trampolining, disco dancing, and even take part in the Glamper Scavenger Hunt. With tons of fun and spooky surprises around every corner, Minecraft Creator Series Camp Enderwood is sure to become the adventure destination of players’ dreams—and their nightmares!

Camp Enderwood’s launch coincides with Mattel’s release of a bespoke Creator Series toy line full of characters, accessories, and stories from the DLC map. Action figure packs come with exclusive in-game items accessed via unique codes in each pack. In both the physical and digital worlds, Minecraft fans can explore Camp Enderwood with newcomer characters and fan favorites alike including Top Athlete, Camp Rockstar, Glamper, Star Child, Gamer, Ska Kid, Craft Lady, Avid Adventurer, Moth Creature, Sunken Spirit, and the Yeti. Half of the Camp Enderwood character roster will be released as toys this spring, with the remainder debuting this summer. 

Accessory pieces are swappable between Camp Enderwood action figures and are also available for free digitally in the Minecraft Character Creator. Players can then translate inspiration from their toys into the game, recreating their favorite products in Minecraft and vice versa.