Bandai Namco Entertainment America Inc. took the stage at EVO 2024 to announce a groundbreaking partnership with Nike, Inc. This unexpected collaboration brings the world's largest athletic footwear and apparel brand into the legendary universe of TEKKEN 8. Set to launch this Fall, the collab features a mix of digital and physical goodies that are sure to set both the gaming and fashion worlds ablaze.
TEKKEN Project Director Katsuhiro Harada, TEKKEN 8 Game Director Kohei Ikeda, and Producer Michael Murray unveiled the exciting news. The collaboration promises an array of in-game content, including digital Nike Air Foamposite One sneakers inspired by the iconic characters Jin Kazama and Kazuya Mishima.
The trio revealed a limited-edition physical Nike Air Foamposite One ‘Kazuya Mishima’ sneaker, available exclusively to EVO attendees. Fans were left in awe as the sleek, shiny black sneakers, a stylish homage to the fearsome Kazuya Mishima, were made available for purchase through the Nike SNKRS app.
The stage presentation also teased fans with a trailer showcasing various TEKKEN 8 characters strutting their stuff in the new Nike kicks. The iconic Nike swoosh was prominently featured on background billboards in the special Times Square-inspired game level, Urban Square, adding a fresh, contemporary vibe to the game's aesthetic.
Stay tuned for more updates on this exciting collaboration, and get ready to lace up for a fight in style!
