It seems that full customization on your car isn’t enough as you have options to make your character more fashionable in-game. EA and Criterion Games are teaming up with pioneering brands such as, Palace Skateboards, Versace, Puma, Namilia, Danielle Guizio, ALPHA Industries, AWGE, Born x Raised, Brain Dead, Champion, EDWIN, FILA, GCDS, KHRISJOY, MKI MIYUKI ZOKU, NAPAPIJIRI, Vans and more!
fashion collaborators were curated by the game’s fashion director - and editor-in-chief of U.K. culture magazine Wonderland - Toni-Blaze Ibekwe. “Need for Speed Unbound presents a real visual identity, one where players can see themselves, and their style, represented in the game,” said Ibekwe. “With these partnerships, we’re blurring the lines between IRL and digital content, and my main hope is that fans adopt the freedom to express themselves through clothing, and apply some of their ‘daring’ in-game choices in real life.”
Check out some of what the top 5 brands are bringing to the game:
Palace: For the trendsetters racing the streets of Lakeshore City, the Need for Speed Unbound Palace Edition created in collaboration with Palace Skateboards delivers a variety of custom rides, gear, and decals to trick out their rides and their character’s outfits.
Versace: An iconic fashion house that doesn’t need an introduction, Versace will bring their prestigious style to Need for Speed Unbound through an in-game Rival, Medusa, who brings the Versace woman’s rebellious energy and high-gloss glamor to life as a street racer along with 10 in-game pieces of apparel from jackets to sneakers.
Puma: A long-standing partner of the Need for Speed franchise and synonymous with “Forever Faster,” Puma brings the speed with its in-game Rival Racer Chase who rolls in a special Puma-wrapped Porsche 911 GT3 RS. Players can get their hands on 13 other exclusive Puma in-game items including track pants, hoodie and jacket. A special Puma x Need for Speed Unbound capsule collection of real-world footwear and apparel will also be made available at a later date.
Namilia: Driven by the revolutionary spirit of youth culture and celebration of freedom and self-identity, Namilia will feature a selection of six in-game items from a coat to a corset. The Namila x NFS capsule collection features exclusive gear that will be unveiled closer to the launch of the game.
Danielle Guizio: A luxury brand that reflects the subcultures of New York City, GUIZIO’s collaboration will introduce in-game rival Harlow who makes her mark in a special, custom-wrapped Chevrolet Corvette Stingray featuring the brand's iconic motifs. Players can also score five exclusive GUIZIO in-game apparel items from their ready-to-wear collection.
Need For Speed Unbound is set to release both physically and digitally on December 2nd for PlayStation 5, Xbox Series X|S, and PC via Steam, Epic Games Store, Origin, and the EA app. The game is available for pre-order now on all platforms. They’ve also added a Need For Speed Unbound Palace Edition which you can learn more about what all that includes here.
